The answer is here:
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"That's right - 50 homes. Just Google "Lucas Fayne" and you will find that the first five pages of results are nothing but huzzahs for the gifted men and women who have enhanced his houses in states across this nation. There is Mr. Fayne in Chesterfield, Mo., lavishing praise on Haddim Construction. There he is in Bethany, Okla., spreading the word about Metro Tech Maintenance and Home Improvement in Oklahoma City. And that's him in Minneapolis, rejoicing about the fine efforts of Guarantee Exteriors of Denver."
Turns out the endorsments were "templates" in Intuit's web design software that many people apparently left in place instead of substituting their own.
-- Bobby G.