Older Gas fireplace insert stupid question

Hi,
I just purchased a home (1950's) with a gas fireplace insert that has a valve in the front. There seems to be no pilot light on this model, it must be an older one. I turn the valve on and the gas swooshes out of the 6 holes int he U shaped curved pipe.
There are about 6 ceramic (i think) logs that sit on top, and some fine sand in the unit with some heavier sand/embers mixed in.
Now for the stupid quesiton, do I just turn on the gas and light it? It seems easy enough but I have some concern that I am doing it correctly.
Any advice would help? Should I go to home depot and get a new gas insert? would that be safer than this one?
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Make damn sure the damper is open. Where I live the dampers must be open an inch all of the time if you have NG fire place. I installed one of these about 8 years ago. Sure beats the hell out of cleaning up and dealing with wood. I live in the desert so it did provide me some warmth in the "cooler months" with a corresponding increase in the gas bill. I liked it a lot. I could come home turn it on watch some TV and then retire. When retiring I would shut off the valve and I knew it was off, no embers lingering or to worry about.
Like others have said only crack the valve and use a long match or lighter. I had a valve outside as well for shutting it off during the summer. Mine worked best full tilt. Valving it down created some sooting problems.
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I don't think I would light it! Doesn't sound safe to me. Either have someone from the gas company look at it OR buy a new one.
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Only a stupid question if you don't ask and cause harm.
Yes, there were some older models that worked just like that. Turn the gas on slightly, use a long match and light it at the first hole nearest the valve. Once lit, you can open the valve the rest of the way. I doubt you could sell something that simple today.
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