Bob G. states:
============================================ That is exactly what I intend to do also.... Way too much trouble to return it...I never ordered it and have absolutely no intention of paying for it...
I haven't gotten one of these mailings, but from what I was told elsewhere (WoodCentral), the book comes with a letter explaining what to do, along with return postage and label. One of the options, legally required (though notification of the option isn't), is to keep the book and do nothing, after which no more books will be sent.
I don't get the uproar. Essentially, if you want the series, respond. If you don't, keep the book. It's a form of bulk mail, similar to what we all get every day of the week, and has been an accepted part of mailbox contents for decades. It is not a marketing tactic I'd care to use, but I cannot understand why it irritates so many so much. WWJ's marketing department (distinct, by the way, from the editorial department, which is also the case at other magazines) has done about all they can to ease the load for the recipient.