I have come acrossa product called Seco Flex which is a resin coating for masonary and the like. The product is a cream like substance which when applied to masonary/brickwork prevents the absorbtion of water. It is claimed, based upon a paper by the University of Plymouth that heat loss from a building can be reduced by up to 30% if the outside is treated with this 'stuff'.
It all seems a little too good to be true. I suppose if a brick is fully staurated its thermal conductivity is markedly increased but does external masonary of houses in unexposed places, in cities for example, ever become sufficiently 'wet' that their thermal conductivity is significantly increased. Anyone with any knowledge of 'Seco Flex'?