The new PS arrived. It's not that. ;-)
Stripped the thing down and cleaned everything. The Asus board I have is known to have a problem with the chipset cooling, so removed that and cleaned and applied new paste. Battery was at about 2v so replaced that too.
It fired up and selected the BOIS page. But on configuring, saving and exit, back to not firing up at all.
So looks like an MB failure?
I'd just buy a new motherboard, but this machine is configured for my needs including a Serial port and not sure many new ones have this?