Yes - it's all about the Pantone system, isn't it? Before Pantone, trademark colours like "Royal Blue", "UPS Brown", Cadbury Purple" etc were not feasible. After Pantone (and its infinite number of precisely defined colours), it's jolly feasible. Ooh - and I forgot: also the rise in the number of lawyers in the world, who proliferate like rats.
I'm surprised (but not especially) that The Royals have trademarked a blue. Also surprised that in Davey's original post he quotes UPS as saying "the color brown", not "the trademarked color 'UPS Brown'".)
Then again: there are so many fakers in this wonderful world of global trade that we can't say we blame these companies too much, can we?
AJ.