The Wickes leaflet also recommends insulating the underside of the roof, by use of polystyrene blocks in between the roof timbers. They also sell aluminium foil stuff for the same job. A side effect is that it will also cut down on dust blown into the loft.
Is this overkill for a loft which is just used for storage purposes. All pipes etc. are lagged and it seemed warm enough when I was up there last evening!
Bruce