To add background I prepped the surface with the TSP solution (per this NG) after patching nail pops so I doubt this issue is with surface being dirty. Being new I will admit I didn't prime the room as I should have, another lesson I learned along the way. To help with the lack of primer I added a second coat of paint for coverage issues and the paint looks good in most areas except where I have pulled the paint off...
Any help with why this is occuring? Should I be leaving the tape down longer or pulling it off sooner (I let the paint dry several days before removing the tape)? Most of all how should I repair this? Is patching or priming necessary before repairing?