Paying $90 for the service call *is*
paying for knowledge. It's certainly
not immoral. It's less than they'd like to charge but I assume it's set
where they generate enough business that any loss at $90 is recouped in a
repair or replacement.
Shopping at Best Buy to look at cameras in person and then buying one
on-line from some other story is far less "moral" in my eyes.
Here's the old engineer's joke about the cost of knowledge:
There was an engineer who had an exceptional gift for fixing all things
mechanical. After serving his company loyally for over 30 years, he happily
Many years later the company contacted him regarding a seemingly impossible
problem they were having with one of their multimillion dollar machines.
They had tried everything and everyone else to get the machine to work but
to no avail. In desperation, they called on the retired engineer who had
solved so many of their problems in the past.
The engineer reluctantly took the challenge. He spent a day studying the
huge machine. At the end of the day, he marked a small "x" in chalk on a
particular component of the machine and stated, "This is where your problem
is." The part was replaced and the machine worked perfectly again.
The company received a bill for $50,000 from the engineer for his service.
They demanded an itemized accounting of his charges. The engineer responded
"One chalk mark $1. Knowing where to put it $49,999"