The furnace seems to be on a "double" cycle such that it runs for a while, turns off, then turns back on for a briefer cycle, after which it will go off for a while.
The thermostat is in a room that is, alas, unfinished and a bit drafty, thus cooler; there is a nearby register but it doesn't directly hit the thermostat.
Is this a matter of thermostat sensitivity? It seems to me that it isn't good to have the furnace kick on twice (or more) as often as it needs to. The furnace itself is fairly new and annually inspected by the power company.