Strange that Canadians do that. Maybe makes sense for that multi-story condo building. Wouldn't make sense for my house. Small 3-bedoom, no "zoned" heating. Though you can "zone" by closing vents and doors to some extent. In some situations a blower always running during heating cycle would work that works - to distribute fireplace heat is one. In my house the thermostat is located in the hallway adjacent to where we spend most of our time - bedrooms, bathroom and kitchen. The dining room and living room are cooler. Maybe a degree or 2. And they are as big as the other rooms combined. This suits us fine.
When we have company and are in the living room/dining room body heat and sometimes cooking heat spilling from the kitchen keeps those rooms comfortable. When it's hot though I have to lower the thermostat to keep those rooms cool. I could reverse all that by moving the thermostat if I wanted to, but it works how it is.
What would happen if my blower was constantly running during heating and cooling times is this. In winter heat would be lost through living/dining room walls and windows, and when the A/C is running heat would be gained through the same. All of this come down to personal tolerance for uneven heat in different rooms, and how much you want to pay.
There's absolutely no question that in my house a constantly running blower would cost me both in electricity and natural gas. Because it would move heat or cool air to places it's not needed. I used to argue with my wife all the time about heating and cooling. She can't take it cool in the winter, or warm in the summer. I gave up the argument. You got to know when to fold 'em. But I never even started an argument with the laws of thermo dynamics, and don't intend to.
BTW, this reminds me how car A/C compressors kick in on defrost mode. I used to pull the A/C plug when winter rolled around because I never had a problem defrosting with just undried hot air and didn't wait to waste a couple/few HP all winter just to blow dried air on the windshield. I stopped that when I heard the compressor seals could suffer from disuse, but mostly because I lost my "need for speed."
--Vic