This contains gems such as
"Since 1985, there has been a 70% increase in household water use in England as more and more homes have been fitted with showers, dishwashers and washing machines."
?A lack of legal efficiency standards mean we needlessly waste water by using appliances like dishwashers or washing machines"
Hmmmm.....
What was the situation before the increase in *fitting* dishwashers, washing machines, showers?
Dishwashers - AFAIK they are far more efficient than washing up in the sink by hand. Or did people not wash dishes before?
Washing machines - did people not wash clothes? I assume they used a laundrette (washing machine) if they didn't own one.
Showers - did people just not wash? Bath once a month if they needed it or not? Just a "sponge bath" with a flannel and cold water at the outside tap? Allegedly showers are more efficient than traditional baths.
I can see that having a dishwasher, washing machine and shower can make it easier to use water than if you have to go to a laundrette, public baths, wash dishes by hand but how many people still had to do this in 1985?
However this is not what the article specifically says.
There is also no link {citation needed} to show that the 70% increase is due to the stated reasons. It also doesn't say if the increase is per house or across all houses in the UK in which case it would be at least partially due to increased population since 1985.
All in all it looks like an attempt to shift the blame onto the end user for the lack of capacity coupled with inefficiency (such as leaks in the network) which is leading to demand outstripping supply.
Cheers
Dave R