LOL! What if there is not a concrete footing? As always, local code trumps NEC. Some locations require a Ufer in conjunction with a ground rod; vertical. One must remember that all soil is not equal. It not only goes left-right, forward and back, in all directions from a 2-D perspective, it also goes up and down. The soil on the surface might be horrible for obtaining an Earth bond, but 6' down you might find an excellent strata to accomplish the task.
I've seen locations where the maximum depth allowed is 8' because this depth was approaching an aquifer (some places are even down to ~6'). It was impossible to get the soil to provide less than 30 ohms at 6' increments between ground rods. Needless to say, the cost of that project went up drastically.