I've come up with a potential business idea to compost grass clippings and
leaves, using disposable plastic bags as the composting containers, rather
than composting stations.
The idea is to add a (secret) formula to compostable waste and turn it into
a useful garden material over several weeks of passive exterior storage,
without the exertion of rotating or emptying storage bins.
I think this approach would appeal to the un-diehard gardener.
Feel free to contact me at email@example.com . I will also
monitor this ng for a while.
a useful garden material<<
Hmm, a secret formula. Wnder what it is? You could add a nitrogen source
to speed up composting, that works pretty well. Maybe urea, then you could give
instructions "just p*** on it.
Would it sell? Maybe, but I know I would never use something where I didn't
what was added to it.
May I add that it is a "very special" and effective secret ingredient -
natural and organic, very fuzzy and friendly?
Would you use it? Probably. After all, you don't know all the ingredients in
motor oil, dishwasher detergent or cake icing.
I make it a point to know what I am ingesting if at all possible (we
make our own cake icing). Taking it one step farther, I want to
know in what environment my crops are growing. Your secret
"natural and organic, very fuzzy and friendly" ingredient has to be
accepted on trust - a commodity that has to be earned.
Many communities have incentive programs in place for people to
compost their kitchen and yard waste. Market your product to the
municipalities. If you can interest them, maybe others will take a
Your target market is no longer intelligent people. Your target market
is people who believe in magic, and have a poor understanding of what
compost is, and how it happens.
Now that's not to say you couldn't make a lot of money with your idea.
You just need to be aware that your target consumer isn't going to be
someone found at a garden center in the middle of the week, or someone
who reads this newsgroup. Your target is more likely to be someone who
buys marigolds at the supermarket in September.
I may buy chicken at KFC with their secret blend of 11 herbs and spices,
but if they told me that there were secret ingredient in the cole slaw,
I'd pass. The secret isn't so much what the herbs and spices are, but in
what proportions they're used, but secret ingredients in the cole slaw
is just plain scary.
Why does it have to be secret? There are thousands of successful products
that do not have 'secret' ingredients. I would say there are very few
products that depend on a 'secret' ingredient, most of them on late night
One part alcohol four parts distilled water.. I used denatured alcohol
cuz that's what I have, but I suppose isopropyl.. not the rubbing
stuff as it is already diluted some and may have something else in it
as it has left things streaky and sticky when I tried to use it years
ago to clean off something. I'm going to call the place I got my
glasses and talk to the folks again to make sure that is what I should
be using as they were the ones who told me the 1 to 4 mix, but some of
the folks there when I got my new glasses yesterday made noises like
that could be bad, but .. they ALL agree not to use window cleaner
because the solvents take the coatings off the glasses, and one woman
said there is an abrasive in windex. I kind of wonder just how they'd
keep it from settling out if that was so without making it into a
gel...and even then, it would just "fall slower" it would seem ;-)
Glass in the windows supposedly gets thicker at the bottom after many
years as it's "flowing" very very slowly ;-)
Plenty of products have secret ingredients, but gardeners are pretty averse
to it. And if you sell your product in Washington you have to identify
what's in it. Putting some additional nitrates (blood meal, urea, ammonium
nitrate) and maybe some starter bacteria would speed things along, true. But
you have to consider your target market.
The residential gardener market is made out of a 4 groups.
1: those that don't use compost and rely on fertilizers.
2: those who lack the desire/time/knowledge to make their own compost and
buy bagged compost or topsoil
3: those who want to but who lack the space to store a compost bin
4: those who make their own compost
There are thousands of great ideas, the problem is finding the target
market, and executing the marketing and distribution of the product. That's
Market 1 is not going to be interested in your product.
Market 2 might be, with extensive marketing
Market 3 might be, if you can convince them that storing these bags
somewhere is a good idea.
Market 4 might be, if your approach is somehow better then their method.
Once you identify your target market, figure out how to market to that
group, and distribute the product in places where the target market shops.
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