Sand wash texture

Regarding the Dutch boy product for texturing (the texture meduum not the textured paints). Has anybody ever applied the sandwash texture. Does it really look like the paint sample chip or is the texture heavier like the Behr product appears to be.
I have already removed the popcorn cieling and patched, sanded and primed. What kind of texture have people tried and how hard was it to apply. I'm looking for a few good anicdotes to help me decide the right texture and product. Opinions on what looks best are appreciated.

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