The big car windscreen repairer (yes I know it's just a front for replacement anyway but that's not the subject of this post) is running ads at the moment which go along the lines of: "Mr X had a chip and didn't get it repaired, he hit a pothole and it turned into a crack". Implicit is "if we'd have repaired it that wouldn't have happened" although that's not actually stated.
Now I understand how a repair can stop water getting in and so prevent freeze-thaw breakages but is it in any way reasonable to claim that a repair, which is little more than filling the hole, can do anything to stop a chip turning into a crack because of mechanical stress?
I can feel a letter to the ASA coming on.