It's naievete coupled with PC bollocks.
Today, while in the U.S., I listened to the newly regenerated Hillary Clinton on NPR (National Public Radio). She has been criticised for being a hard bitch and not sufficiently in tune emotionally with her target audience. So out came the glycerine teardrops and on today's roundup of news stories she announced that she and Bill had had an energy audit and were swapping out all of the lightbulbs on their ranch property for CFLs.
Now we know for certain that the whole CFL game is total bullshit - that is if we didn't know it before.
Which gay, baby whales should we nuke for Jesus? ... or doesn't it matter as long as they taste OK with mashed potatoes?