I believe when I was a youngster, my dad put a white shingled roof on our house and as I recall, we were the only one or two in a large subdivision with a white shingled roof. This was on Long Island, NY. I don't recall them ever talking about the electric bill but I was probably too young to care. My personal thought is that a white shingle roof is probably minimally beneficial because since I've lived in Texas and traveling around Houston and Austin, I don't recall seeing any white shingled roofs. I would think with the heat we get for many months a year, if it were really beneficial, they would have a lot more of them around here. So my conclusion is that my father (a builder then) and the homes I see now, do it for cosmetics more than anything else.