I think a lot of their reviews get edited or taken off because of false information and operator error. I'm not saying this is the case for you guys.
But in the past, I've seen people put up reviews about how terrible a product is because of this, that, and the other and it turns out the reviewer just didn't know how to use the thing or was trying to get it to do something for which it was never designed nor intended. Amazon and other sites which do not edit/delete reviews are riddled with this kind of stuff, which is why you really need to know how to read between the lines when looking at reviews.
However, it wouldn't surprise me at all if Rockler and Woodcraft were editing negative reviews.
Pretty tacky to do so. I've bought products that had a negative review. You may not like a particular feature, but I may not care, but if everything else is OK, I'll buy that item.
I also don't take a good review as being a good indicator either. A user may think a 13 once hammer is better than a 16 ounce as it hurts less when you get hit in the head. You really have to read how it applies to you.
If I can't get honest reviews, maybe I should not trust that retailer and go elsewhere.
You know, if reviews are taken off because of false information and operator error, that is not a good thing. If Rockler and Woodcraft are really taking off reviews because of this type of thing, they are doing a disservice to all. They should instead post a comment about where the reviewer is incorrect. In fact, if reviewers are posting reviews for those reasons you assume, then I want to know. There may be issues with the documentation that goes with those products that make it hard for a user to use the product correctly.
I don't know if it was one of these sites, or another one, but I've seen the process of a company commenting/correcting wrong information in a review and it gets real ugly, real fast. It's hard to tell people they need to plug the thing in to get it to turn on without making the customer look like an idiot. :-) So they probably just opt to delete it. Their experience may have shown them it's the lesser of two evils. I'm not defending them for deleting "bad" reviews. The free market will show to them whether or not it's a good practice.
How many people actually read the manual before using a tool (if they read it at all)? At my last job I worked with students and teachers and was responsible for managing and maintaining audio/video equipment. I can assure you, they didn't read the manuals... they just grabbed stuff and started pushing buttons. :-)
I can also assure you it's a high and precarious tightrope to walk when you have to go into a professor's classroom to "fix" equipment that isn't working, as you try to not let anyone see you plug the AC cord into the receptacle as you're behind the thing pretending to wiggle cables to fake a phantom short.
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