Or the guy explaining to another how he used to give discounts to all of
his customers right up until he went out of business. Without a good gross
profit the more important net profit needed, to keep the doors open, is
"Quality is like oats. If you want good quality oats, you have to pay a
fair price. If you are willing to settle for oats that have already been
through the horse, those come a bit cheaper."
Will Rogers, Jr.
If I remember correctly, when O'Deen started shellac.net he
wasn't really intending to make a profit at it. He had
developed an enthusiasm for shellac finishes on his own
work, and found a source who'd sell him shellac in bulk,
so he was mainly looking for a way to get rid of the excess.
I doubt you'd find shellac for much less than $25 now, except
maybe for the darkest grades.
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