<why shipping is expensive>
I've never owned a retail or mail order business, but I know that as a
consumer, I'm totally irrational when it comes to shipping charges. I
hate to pay shipping. I totally empathize with the original poster.
If they said the part was $11 and the shipping was free, then I would
feel like I'm getting a good deal -- a fixed jointer for $11! Instead,
the part is $3 and the shipping is $8, so I feel like I'm getting
ripped off. Like I said, this is not rational and I have tried over
and over again to remove this irrational thought pattern, but it is
very difficult (at least for me). I think it is akin to human's
inability to evaluate risk in certain situations.
It might be that Amazon has trained me this way.
I have often wondered what would happen to my Lee Valley habit if they
lowered their shipping charges substantially. For example, a medium
shoulder plane is $159. Shipping, if you just order the plane, is
$12.50, bringing the total to $171.50. More than once, I have gotten
to the checkout page, seen $12.50 and said, "$12.50 for shipping! Oh
nevermind." So what if the plane cost $169 and the shipping was $3?
That seems like a much better deal, even though the total ($172) is
Like I said, I am totally irrational about this. Does anybody else
have a similar reaction?