Sears-->Kmart-->Craftsman Tools

[Keith Nuttle]

Has anything been announced about the future of Craftsman tools.

[Mike in Mystic]

I doubt KMart will discontinue what is probably one of Sears biggest money making brands. But you never know. I haven't seen anything specifically about it.

[Bob]

They have to wait for Martha Stewart to get out of prison to address that strategy. Maybe they will add blue light specials in the tool department.

Bob

[Todd Fatheree]

Craftsman isn't going anywhere. But you'll start to see it in Kmart. Ditto with DieHard. Reverse will be true for Martha Stewart stuff.

todd

[Andy Dingley]

Tools aren't the brand. They could well continue the name, but apply it to almost anything, made anywhere, of any quality.

[GregP]

No, but in announcing the sale, one reporter said that Craftsman tools have been losing market share.

[Dave Hinz]

They will now be available in a range of pastel colors, coordinated to the Martha Stewart Jailware collection.

Dave "Not making a strap-on tools and womens' prison joke here" Hinz

[John DeBoo]

Would those come with the Billy Jean King seal of approval? No, that was Snap-On tools huh...

[Greg]

Martha Stewart's cake recipies will only have Craftsman files in them.

[Daniel Martin]

Craftsman becomes Kraftsman.

[Mark Jerde]

LOL! Or maybe "Kraftsperson" for bowing at the PC altar.

-- Mark

[dteckie]

According from what I have read and heard they will both share/sell their line of merchandise. Therefore I assume that you will be able to purchase Crapman tools at Kmart and Sears. This can change after the dust settles and they finalize their marketing strategies. Supposedly nothing wil change till mid 05. Now for the small print "this is subject to change at their discretion."

[Searcher]

As a Sears employee, beleive me this came as a complete shock to all of us. From what I understand Sears is losing sales in deparments other than tools/auto/lawn and garden. On the other hand Craftsman tools have been keeping Sears alive and doing very well. It is mainly the clothing, shoes etc. departments that will see the impact. All of this will not take effect until mid 2005, we are not sure if Kmart will be carrying the Craftsman brand but we are sure the Martha will be seen in Sears.This of course is only the scuttlebutt that is making its way around the auto shop. But we have been hearing this from the managers. Searcher1

[Bill Wallace]

Yes, Craftsman will be merged into the Marth Stewart collection. You can expect an end to those boring colors and the introduction of plaid and floral prints in an array of coordinated colors to match any fellas desires for sprucing up the drab look of his shop. I can't wait to get that marvy new benchtop planer in the Hawaiian print.

They will also be introducing several "cross over" products. Imagine how nicely you'll be able to whip up a frothy sponge cake batter with the new wisk attachment for your router. Or how about those perfect slices of Turkey you can get with the new poultry attachment for the table saw miter gauge.

BW

[Greg]

These days I doubt there is much difference between Craftsman and Bench Top or any of the other Asian brands Kmart sells.

[Dwight]

I think they're having a blue light special on aisle 2. ;-)

[patrick conroy]

Oh yeah - and *we* always tell the truth! :)

[Woodchuck]

Martha's designer professional hack saw blades and a 3 pack. The down side they are only available as "Fast Cut"!

[Jim Giblin]

Does this mean Craftsman will return to the good quality it was 20 years ago?

[BUB 209]

Maybe they're already floating trial balloons - I just bought the cutest floral print 16' tape measure from the fortune cookie tool bin at Ace. Norm may be using one in the future. Bob Villa for sure will be!