They are offering an organizer for 189. Just got an email for this:
It's basically 5 off the shelf chalk bags (for climbers) and a bar to mount them to.
You can get a chalk bag for 7.25 individually. So 5 are 36.25, a bar like they are providing is about $5 in parts if you make it yourself.
Let's pay a premium for the name.. yea... lets get raked over the coals.