I care.
Yes, he gets a lot of points for having the balls to make an apology. I have to give him credit for that. The big difference it that others participate and add to the value of the group. Rob Lee is a perfect example of giving his time to answer specific questions about his products as well as general questions. Same with Jim from McFeelys, Steve Knight and a few others. If Len is interested in woodworking and participates in discussions, he will soon be know for his generosity and I'm sure many of us would like to reciprocate by doing business with him.
Where do you draw the line? How about Ron Popiel posting weekly specials? If no one ever complains or comments, we will be over run with advertising. Yes, perhaps I'm a bit of a newsgroup cop, but it is to maintain a good group for all of us.