I just opened mail from Popular Woodworking magazine.
Realizing it was an offer, I was thinking of just throwing it away
without looking since my reading stack is growing faster than I can
keep up, and I had to thin the heard. But I thought, let's see what
they have to say...
You pay only: $15.96*
Mmm.. that's pretty good, let's see... hmm 2 years, 14 issues..(quick
mental calculation), okay.
Oh, the "*", looking further down, in a significantly smaller font,
Plus $2 Shipping and Handling".
Well, I don't expect to see S&H on a magazine price, but okay, it's
still not a bad deal.
Oh and they want to send me an electronic gift ("Free Info about Roy
Underhill's Woodwright's School").. Okay, I figure I know almost as much
about St. Roy and his school as they do, but I'd enjoy looking at the
Oh, but they need my email address to send me my "free (digital) gift"
(above)--PLUS, "We will send you a FREE e-newsletter and special offers"!
They can have their S&H and I'll do my R&T ("Rip & Toss)!
I know tht magazine business is a tough one, but I don't like the feel
I pay 4 times as much per issue for 2 other magazines that I am
subscribed to; the price didn't rattle me as much as the "deceptive"(?)