The other night, I caught a couple of commercials for Craftsman
products. And I wondered what sort of market research they were doing.
For example, they show how their circular saw with a laser guide enables
a user to make absolutely straight cuts. I thought, "That's nice, but I
can clamp a straightedge to the board and use that as a reliable guide."
Then they showed a lawn mower with a switch for the blades, enabling the
user to stop the blades when the thing runs over a sidewalk. Not a bad
safety feature... but when I cut my lawn years ago, I'd simply tilt the
thing back so the blade lifted away from the concrete.
An idiot make up that commercial. I have a Honda lawn mower that I bought
in 1987 and it still runs like new. My 18 year old Honda mower has that
same feature. The blade brake feature is intended for you to be able to
walk away from the mower with out having to restart the motor when you
return. The side walk thing left me puzzled. Using the blade brake to stop
the blade every time you cross a side walk will wear out the blade brake
clutch in very short order.
They can't compete on quality, performance and price, so they started to
add useless features to try to give themselves a leg up on the
The tool world is being inundated with frickin' lasers everywhere.
Soon, they'll be selling carving/steak knives with lasers on them.
Just like suddenly everything has to be cordless. What's next? A
I assume you're being sarcastic, but cordless flashlights have been out
Now of course, flashlights have always been cordless. The whole point of
so-called cordless flashlights is that they use the same batteries as
I raelly, really like my Porter-Cable corsless flashlight as it is very
bright and I've never killed the battery in a week of camping.
Geees I think that must be one of the early ones. When I was in the
automotive business I worked for an Olds dealer and Honda motorcycle dealer.
We had the lawn mowers also and they were a new item IIRC in 1978.
The government decided that lawnmower blades should stop if you walk away
from the push position of the lawn mower. Many mowers simply had a brake
that you defeated. When you walked away from the mower or let go of the
brake the blade AND engine stop. Honda was one of the first or the first
to introduce a clutch that did not require the engine to be stopped also
when the blade is stopped.
I have NOT seen the commercials.... BUT I believe that the marketing
people at Sears are finally are realizing that Sears absolutely
have to change their image,....
I am 61 .... and bought my home within a year after getting out of
college in the Mid 60's... You bet I purchased a lot of tools...and
machines, at Sears especially before 1970 or so... and the reason
I did was because my dad had a lot of craftsman machines in his shop
when he got me interested in woodworking...
And to be honest they were really pretty good tools and machines...My
floor model drill press is still going strong and I would not trade it
When my children were getting interested in woodworking in the early
to mid 80's they heard me constantly bitching about some of my
One of my children are "in Marketing" and to be honest I think he
would CRAP if he had to Market the Craftsman brand ... or at least he
would realize that he was NOT MARKLETING HIS DADS TOOLS... and
would focus on things other then QUALITY....
Just my opinion... Craftsman earned a great reputation in my Dads
time... Lost that reputation in my time... and are now trying to
attract younger customers and rebuild their reputation... Shame they
are focusing on the wrong "images"...
sorry for the disjointed reply...was only interrupted a few dozen
times .... grand kids can do not wrong... lol
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