Useless advertising straplines?

"Every day, more pictures are taken with the I-Phone'

So that's a least two pictures every day, then? Somewhere in the world at least two pictures are taken with one (or more) I-phone(s) every day....

Reply to
The Natural Philosopher
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From what I see, more pictures are taken using iPads than iPhones.

Reply to
John Williamson

And they're an absolute nuisance if you're trying to watch something and the iPad brigade are in front.

Reply to
F

From what I see Galaxy S2 comes out in front. There again I rarely see anything else taking any photos...

Reply to
polygonum

Which is one of the funniest things you can watch someone do. It's one step away from a big cloak and smoking flash gun. :)

Reply to
mogga

I'd have thought a good deal more than that, after allit has two cameras in it to start with. What they don't say and I read someone say is that pictures of a sexual nature are by far the most common ones taken on mobile devicces. Well there is a thing, how disgusting.. puts hand to brow in feined disgust as seen in most wooden acted soaps on tv.

Brian

Reply to
Brian Gaff

Usually by hordes of Japanese tourists.

Colin Bignell

Reply to
Nightjar

My point was not about the i-phone or otherwise, it was about the meaninglessness of the strapline, which seems to have whooshed over everyones head.

Use of 'more ' without a named object to compare with, leads to the default assumption that 'more pictures ' means 'more pictures to day than were in existence yesterday'

Presumably because the I phone doesn't in fact take more pictures than any other device - the samsung probably takes more for example.

Likewise it doesn't provably take more pictures today than it did yesterday.

So the ad men came up with a line so meaningless that it couldn't be challenged under ASA terms :-(

Reply to
The Natural Philosopher

o lead are elected by the least capable of producing, and where the members of society least likely to sustain themselves or succeed, are rewarded wit h goods and services paid for by the confiscated wealth of a diminishing nu mber of producers.

I fully agree with you. Years ago there used to be the ad "Persil washes wh iter". Whiter than what? you might ask. The Trades Description Act should c ome into play here.

Reply to
cryptogram

Didn't woosh over my head but as you say it "Every day, more pictures are taken with the I-Phone" is so meaningless it's hard to explain how it is so meaningless!

But that is what they are paid for, come up with stuff that appears to mean something good about what they are trying to promote but when you really read what they have written it has no substance.

Reply to
Dave Liquorice

whiter". Whiter than what? you might ask. The Trades Description Act should come into play here.

"Nothing acts faster than Anadin" - so why take Anadin?

Reply to
Frank Erskine

I did get that TNP - and entirely agree. We are well into an era of meaningless straplines. Following on from the Victorian era of unbelievable nonsense, then through to mid-twentieth century legal demands that they must be 'true'- for some values of 'true', and now utter meaninglessness. Very carefully crafted to make you (or at least many others) think they are saying whatever you want them to, but actually nothing whatsoever that could ever be verified or denied.

The advertising equivalent of Dr Who's paper which always reads what the reader expects/needs to see.

Reply to
polygonum

I noticed, and thinking how desparate advertising has become as to use such a statetment.

Reply to
whisky-dave

Dr Who's paper !!!! it has a name you know

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Reply to
whisky-dave

It wouldn't come to mind and I CBA to search for it at that moment!

Thanks. :-)

(Or whatever you want my response to be.)

Reply to
polygonum

How about Hyundai's "prepare to want one"

Reply to
John Rumm

Excellent: that's the sort of total advertising bollocks I was after.

"Whiter than white" comes back to haunt me.

Reply to
The Natural Philosopher

"Removes the appearance of wrinkles", i.e. not the wrinkles themselves.

Simon.

Reply to
sm_jamieson

sulphuric acid does that, too.

Reply to
The Natural Philosopher

not mine, but I wasn't here yesterday.

I disagree, I think that it's been chosen so that the default assumption is:

"Every day, more pictures are taken with the (total set of) I-Phone, than with any other (set of) phones (or even the set of cameras)"

when what they are actually claiming is

Every day, at least two more pictures are taken with (the total set of) I-Phone.

which is, as you say, a pointless thing to have as a marking strap line

tim

Reply to
tim......

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