I installed two of them about 8 years ago, first one for someone else, and then for me. They were on offer from B&Q at the time (they don't do them anymore, but others still do). Heat pump capacity is 3.something kW.
I'm very pleased with the unit. I bought it for cooling originally, but I mostly use it for heating my main room (also my home office) during the winter, rather than heating the whole house when I'm working during the day. Annual running cost is a few tens of pounds. You should factor in occasional recharges too (about £100), but mine hasn't needed one yet.
Mine will cool the whole ground floor if I leave the doors open, but I generally try to avoid doing that. I doubt such a unit would be able to cool more than one floor. A work colleague was very impressed and (not being a DIY person), got a system installed in his home with one outside unit supporting two inside cooling units, one on each floor (one of them in a room stuffed full of computers). However, professional aircon install in this country is extremely expensive, versus the same in warmer parts of Europe or the US. Indeed, you can buy aircon units much cheaper if you pick the up in southern europe and bring them back, although you probably have to wave goodbye to any waranty.