It is also for identification, however it is also (more importantly) for insulation to prevent the wire making contact with any other conductor. It would be too easy for the wire to fold against a bit of exposed live conductor when you tuck it all into its back box. In the case of it contacting the phase, this would cause an immediate earth fault that should trip the protective device. In the case of the neutral this could cause subtle nuisance tripping problems with RCDs.