Economies of scale. Price depends on height/access to building and other factors. Panels vary in size, so price per panel is niether here nor there. And of course BBC are wankers, haven't you realised?
Why are you glad you didn't go ahead at 8% to 12% income from capital invested? Now you have missed the bus, not very clever eh?
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With having to write down the capital to zero in 25 years, 8% return for a quite risky, illiquid investment is rubbish and I don't know why anyone (except the financially illiterate) thinks otherwise.
(that's looking at it from an individual household pov, from a bulk installer pov, some of the risks factor out, but even the 8% is only "just enough").
tim