kev007,
I think I had / have the same problem as you.
I live in a 100 year old end terrace which had damp all along the gable end wall.
Basically my house is in the middle of the street, but since there is an alley way on one side, it is an end terrace. It turns out that it was the floor level in the alley that was too high, and this was bringing in damp. The damp was only on that wall. The rest of the house was OK when inspected. The plaster was crumbling, there was salts visble on that wall as well as mold (only a little though). I had several quotes from Damp proofing comapnies, all pretty much agreeing on this as the cause of damp
Basically they were mostly all offering the same fix
Exteranally the best option was to lowver the alleyway ground level to the correct height (2/3 brick lines below internal floor level if I remember correctly). This would have been a big job. Second option was not possible then dig a channel 4-6inches wide and the whole length of the outside wall. Dig down same level, but fill with pea gravel.
Internally, remove bad plaster (there was a lot of it). Install DPC. Internal tanking below DPC level (using a slurry?). Then replaster. Ensure all airbricks where clear of rubble and allowed free flowing air.
When the floorboards where lifted there was loads of rubble underneath (old plaster from reonvations I guess by the previous owner). I had to remove all this as well, to allow air to pass through from front to back etc.
I used a national company for the damp andplastering work, but before I instructed anyone I called in a independant suryeyor to asses the damp problem. He charged me a small fee, but since he was not going to be doing the work, my thinking was that he would give me fairly honest advice.
It may be worth you doing the same. Sometimes it could be as simple as leaking guttering (as mentioned by somoene else here).
Hope this helps
Bhupesh