Painting lino

I'm thinking of painting the lino on my bathroom floor. Anyone have any experience of this one? The lino is in good condition, it's just the colour I hate. I'm concerned that a paint would have to be, er, flexible to a certain extent, since the lino has a certain amount of appreciable "give" under a footfall. This would rule out using normal floor paints, normally used for more rigid surfaces, I imagine.
No, I don't want to lay new lino. I hate laying lino.
Any advice/musings appreciated. Ta.
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Plascon International manufactured a product for painting Vinyl flooring called 'Vinyl Flair' not sure if its still in production since they were purchased by Akzo Nobel a year or so ago. Basically it was little more than a reformulated water-borne quick drying floor paint. If you can find one of those it might be worth a shot... certainly we're using a water-borne floor paint over some vinyl (thermoplastic) floor tiles in a warehouse packing area and a couple of coats seem to last a good 12 months with heavy traffic and wear (although no water!).
The one downside I remember from Vinyl Flair is that every so often Plascon would get complaints where it had failed on some types of vinyl flooring... it didn't work on them all.
Regards
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Max Bone Decorating Direct Ltd
http://www.decoratingdirect.co.uk /
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