Not only did "logistics" appear on vans, but delivery company names were actually changed to include it.
I recall "EXEL Logistics" back in the late 1980s, and nobody knew what on earth it meant. There was a subtle clue in the fact that the company owned vans that were used to deliver things. ;-)
but on a real note, "logistics" covers a whole lot more than "transport" ... logistics will include warehouse location (and design), analysing supply/demand, stock retention ...
Here is my two penn'orth. It drives me mad on the very frequent occasions when I see something marked as "New and Improved". That is a physical impossibility. To be New it cannot have existed previously but to be improved it must have existed previously. Doh!
Logistics isn't a buzzword in my book. It is the word to use when describing the activities associated with managing and operating all aspects of a supply chain.
Or the "all new music station" that plays the same music that it was playing before it became an "all new music station".
And why is everything an "issue" this days not a "problem" or a "fault"?
"We are sorry that your internet connection has failed there is an issue with a router. Engineers are attempting to resolve this issue as soon as possible."
An "issue" is something a person has with some other action or decision taken by others. Equipment can't have "issues" it can only fail or develop and fault.
Logistics isn't a buzzword in my book. It is the word to use when describing the activities associated with managing and operating all aspects of a supply chain.
Wrong. The true meaning of logistics is "organisation" and/or "management". It can apply to almost any aspect of a business, or of any kind of operation, including military (which was the origin of the term) to describe the organisation and/or management of resources of almost any kind, including equipment, materials and people, to achieve desired goals.
However, the term has been hijacked by the supply chain and given a narrow usage in relation to the transportation and storage of supplies.
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