Man not guilty of WD40 'frenzy'

[The Medway Handyman]

It was ranked as one of the ?Top 100 Inventions of All-Time? by UK Consumers in a 2010 Tesco Survey

[The Medway Handyman]

Coca Cola & WD40 are a success because they meet a specific need.

Game over.

[meow2222]

Coke meets the same need as all soft drinks.

NT

[Adrian Caspersz]

I've not tried drinking both. Hmmm

' '

Ahhhhh.....

Hope not.

:-)

[polygonum]

If WD40 was such a success when it was sold as a universal "does everything" product, why are there now a confusing number of separate "specialist" products (I think there might be 7 at Screwfix)? (Not saying it sales weren't high enough to be called "successful", but have questions over its performance.)

Either they needed to introduce products that actually work in each role. Or they are ripping us off. Or both.

[michael adams]

In a word, marketing.

Three of the products on the Screwfix site are lithium grease, silicone lubricant, and PTFE lubricant. These are quite separate products which are marketed by a number of different suppliers. Quite possibly all sourced from the same one or two manufacturers. WD40 are simply selling their own "badged" version making use of their "trusted" WD40 brand name

Other lines are simply WD40 in different pack sizes or with different applicators

Other than that, possibly a lot of potential customers simply didn't believe the versatility of the basic WD40 product, and so its necessary for the manufacturer to spell this out for them by marketing a number of diffferent lines Contract Cleaner, Lubricant, Degreaser quite possibly are all based more or less on exactly the same basic formula. So that while basic WD40 might well do the job the "tweaked" more expensive product will work even better. Allegedly.

michael adams

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