It's not really like me to advocate moderation in many things (!) but you ~may~ find that the floor insulation makes enough of a difference to resolve things, so I would try that first. We put 3 inches of celotex under the living room floor and (though a minor issue) some insulated plasterboard on the north facing external wall (minor because it was the
27mm thermaline plus and was mostly chosen to level up to the coving - a dirty great window covers 75% of that wall, so little effect likely). At the same time, we fitted new radiators (probably no big effect, just better looking and physically smaller). This together instantly made it the warmest room in the house. Anyway, my conclusion is that the underfloor insulation made the biggest difference. I don't know if it's the insulating properties or the draught proofing effect, but I suspect the latter is more important, so it's likely that thinner celotex would be as effective. I've just put 200mm of loft insulation under the dining room floor (from beneath) but can't tell if it's had much effect as it hasn't really been cold enough yet.