As mentioned Drugasar are very good, but also take a look at Rinnai.
Rinnai are Japanese, electronic timer, forced fan to distribute heat evenly, self diagnostic, compact & high output (start at 3.3kW so able to actually heat a house if pushed). Price wise they were =A3378 online pre 2008, I fear they may be north of =A3500. Reliability is good, but check on the price of spares and installer familiarity - Rinnai can probably advise.
If you added GCH later they are great as a backup, colleague uses one for just that and it bailed them out in both 2009 winters (too small condensate drain) and 2010 winters (boiler failed outright). Cheaper and on-demand unlike a storage heater which demands really good insulation, adequate sizing which is rarely achieved, cost a fair bit each (=A3320-400) and more suited to people at home 24/7 (retirees, homeworkers, tagged uk.d-i-y members).
Balanced flue get their air from outside and can be 86-89% efficient which is far higher than an open flue fire - realise that whilst a radiant outset fire boasts good efficiency in reality they draw more cold air in through the house the higher they are turned which can result in "draught runaway" such that running them low with a door sausage can halve your bill. Balanced flue are far superior, simple, I think there are even flame-type rather than "metal convector blob" at not a lot more money. Gas is still cheaper than E7, Balanced Flue is probably the cheapest capital+running heating of all.