British Gas adverts for what it claims is a 365-days-a-year home maintenance service have been banned by a watchdog.
The Advertising Standards Authority (ASA) said customers might not get a visit from an engineer on weekends or public holidays because of staff cuts.
The TV and radio commercials said the HomeCare service was "there for you 365 days a year" but the ASA ruled that the ads were "misleading".
British Gas said it was disappointed by the decision and it planned an appeal.
In its verdict, the ASA said: "We concluded that, without qualification to make clear that a skeleton service operated at weekends and on public holidays, the claim 'HomeCare is there for you 365 days a year' could mislead."
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