Both Fair Trade and "Organic" foods have a large "rip off" element in my opinion. We farm without pesticides and without fertiliser input. However we can't sell our produce as organic because we don't make payments to the Soil Association (or one of the other certification bodies). OTOH people who *do* subscribe can use pesticides etc, just as long as they come off an "approved" list and they can still sell their produce as organic.
Someone asked me not long ago if our produce was "organic" and I replied that it was better than that. They didn't believe me, and "organic" in most consumers mind means "has a sticker on it."
The other thing is Fair Trade, where a small proportion of the price paid makes its way to the farmer. Again, we sell our own produce and that of other farmers around us, some of them desperately poor. All of the money someone pays us goes to the farmer, every last penny. But again getting the punters to believe us is an uphill struggle.
People really don't want to bother themselves about the real ethics of "organic" or "fair trade". What they want is a nice conscience saving sticker on the packet.