Is it a lie to rearrange possibly factual information to create a misleading impression of a product in comparison with others?
I've just come across advertising for Fischer Future Heat storage heaters and have found material that appears to push potentially vulnerable individuals towards solutions that may cost them more than they realise.
There are so many bent marketing ploys in place that it seems a shame to list them all at once. Instead I'd invite people to peruse the website and quote anything they find misleading.
Here's one for starters:
In a section that purports to compare gas and oil central heating with their plug-in storage heating products they instead make a comparison with inefficient open flue gas fires:
"Gas or oil central heating systems
Gas fires are the most inefficient way of heating. To get 1KW of heat from a typical fire you need to burn 2.5 to 3KW of gas. With a typical gas price of 3p this equates to 9p per KWH with huge waste through chimneys or flue."
from:
Just the sort of tone and delivery that could confuse the vulnerable.
Other lies available at:
The main point is, if you have any vulnerable relatives, it might be a good idea to advise them to be wary of TV advertised products that may not be altogether what they seem.