OT Every week I tape Rawhide, from the 60's, and for several weeks,
one of the sponsors has been Henry Rifles.
After a few weeks of this, in one episode, a middle-aged slacker who
talks Favor into taking him and some cattle with him, brings a rifle
and he remarks abou how good the rifle is.
Henry rifles do indeed go back to 1860 and all the cowboy movies
except one are set between 1865 and 1900, so the scene is certainly
possible. Although the current Henry company has nothing to do with
the original Henry company, which was renamed the Winchester
Do you think this is a coincidence, or that Henry is sponsoring the
whole season just so?, or just because?, this one scene is in the
The show had been on the air in the same time slot (Sat. Aft. on MeTV)
for months without this sponsor. If it's not a coincidence, who made
the first move? Do the tv show distributors or the networks have
people watching the shows in advance in order to solicit sponsors?
It's possible the advertising client could have bought commercial time
to run during that specific show, but it's not likely the tv traffic
people would be able to queue it up to specific episodes that mention a
Well this is about the 6th episode partially sponsored by Henry and
the only one that mentions Henry. I doubt if others in the future
MeTV has promos where they go through all the sitcoms etc. that
they're showing, picking out the same word from each. They started
with "Me!" and they've done 2 or 3 other words, so I'm wondering if
they look for possible sponsors at the same time. Except that the
average low-paid worker, or robot, whichever, whose job it is to watch
these shows seems unlikely to think of Henry Rifles, which I had never
heard of until they started these commercials.
Well, the sponsor may have selected that show to advertise on because
they'd seen some of the episodes, or not. <shrugs> Advertisers have all
sorts of reasons for where they spend their advertising bucks.
Rawhide is a great show, as well as many of those old westerns. If it
wasn't for ME-TV, I wouldn't even turn on the tv anymore except to watch
the daily news (to get the weather report). ME-TV has excellent
progrmming, but their commercials are probably he worst of any tv
They know their viewers are mostly elderly people, and they seem to
think that elderly people only think about illnesses, medications,
death, and life insurance. Most of the time I just mute the sound during
those commercials, and go on my computer.
Apparently no one over the age of 50 eats food, uses detergents and
cleaning products, buys cars and appliances, or does anything except
prepare for death. I'd welcome some commercials for cars, tools, GUNS,
foods, beer, appliances, ANYTHING ELSE.... Even those "Buy on TV"
Back in the 50's & 60s those old programs were advertised by Tide
laundry detergent, Bar Soaps, Appliances, Cars, Food products, and other
stuff we used in daily life.
The way I understand it, ME-TV just pays an amount of money to whoever
holds the copyright on those old shows, and they get the whole series of
these shows to add to their schedule as they choose. So any reference to
Henry guns or any other product which was part of the original show is
meaningless today, as far as the advertising content.
Right now, they have CHIPS on the air. I always wondered how many cars
were wrecked over the years that show was produced. Apparently they had
a big budget to afford all those cars, because during each show at least
one car is totalled.....
Well, I better get off of this computer and get back to buying a few
hundred more life insurance policies, shopping for funeral homes, taking
medications, and making doctor appointments. I dont want to be accused
of NOT acting my age!
By the way, there are several videos on Youtube which has all those old
tv commercials from the 50s & 60's. That surly proves that life was much
more simple back then....
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