From an article in the Wall Street Journal:
"Microsoft Corp. has calculated energy-efficiency ratings for 60
million homes in the U.S., using data including public records about
housing stock, weather patterns and utility bills, as well as
information provided by residents. The ratings can be viewed free of
charge online, at
Homeowners can input data about their utility bills, appliances and
habits to refine their score—or they can simply snoop, comparing their
score with those of their friends and neighbors. "
That message, unfortunately, wouldn't work as well. That turns into a
we-they thing. When it's local, then it's your neighbors who people
can more readily identify with, and hopefully try to follow, if
they're a laggard, or out-do if they're a leader.
In what way? Windows and doors are made the same as elsewhere. Many
people seem to be insulating their attics up to the eyeballs. Walls are
walls - comparable to other countries who build homes with timber, I
would have thought. The products that people put into their homes are
basically the same as sold elsewhere in the world.
Where's the inefficiency coming from? (other than running monster fridges
because people here seem to want to keep things cool which don't need
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