Yes, seems to be a marketing trick (the same way that hard disk manufacturers lie about the capacities of their drives). Once one company starts doing it, they all do as otherwise their product seems inferior.
Thankfully the power's only part of what makes for a good product, I suppose, and there are always places like this group where folk can ask what the best buy for a particular price range is...
I've never quite understood the point of using current draw as a marketing tool - I mean, 13A might imply a powerful motor, but it might also mean a shit motor and lots of friction in whatever mechanism the motor is connected to. It seems pretty meaningless (other than to know whether it's going to melt your wiring or trip breakers ;-)
cheers
Jules