Costco here in NJ has these for $26. And it's the better model, where you input your cost of electricity, and it directly reads out how much electricity cost is to run whatever you're measuring by the day, week, month, year, etc. So, if you're looking to pick one up, this is a good deal.
On the negative side, the one I bought doesn't work :( The SET key doesn't do anything, so I can't enter the electric rate. Taking it back to exchange.