In mid-southern California, Nevada, northern Mexico and Arizona, there is a "local" brand of paint: the Frazee brand. I grew up using Sherwin Williams, Cooks, P&L, Dutch Boy and the other big-name paints and shied away from the "local" stuff.
We had our home interior repainted in 2004, and the contractor used Frazee paint instead of the Sherwin Williams I had wanted. It's a long story, but it came out all right. Because of some mobility problems in the family, a family member uses a walker to get about inside the house. There is quite a bit of banging into corners, rubbing on walls, hands on walls for stability, cutting corners in doorways etc., and that causes me to touch up the nicks and dings every year and we also find it's necessary to scrub the "hand-on-wall-for-stability" paths each year or even semiannually. What I found is that the Frazee paint holds up as well or better than any paint I've used in the past.
Today, I made the rounds with my 2" brush and a bit of paint in a baggie for touch up. This included gloss areas in baths and the kitchen, semi gloss on hallway walls and flat in rooms. I have pretty good eyes and I swear I can't find the areas I touched up. IMHO, that points very well to stability of the paint and its holding the color well. There are some hallways where the 2004 paint job has been washed over ten times to remove the hand tracks, and while it's beginning to show its age, I could roll a
3' wide track down the hallway walls, feather the edges and you'd never know it had been spot repainted. Incredible.To me, the acid test was a steel door between a hallway and garage. On the garage side, the door had accumulated many marks from coming and going, plus the walker, plus the grandkids. I washed it well with 409, then gave it a very light sanding to take out any little bumps. I spotted in the dark rub marks and let it dry for a half hour, then simply painted the door, pulling instead of rolling. I swear the door looks new. Again, that's a darn good paint IMHO. For anyone in the SW part of the country, I heartily recommend Frazee Paint.