According to j j :
Maybe. If the voltage is high enough.
But I betcha that it ain't NM on a blast furnace.
When people speak "type" in this context, they don't mean wire _size_ for heck's sake.
They're meaning "type" in a NEC or CEC sense. Insulation type. Temperature rating. Physical characteristics. Eg: NM vs. NMD, NMW, SJ, SOW, UF, AC, TEC etc.
An in-wall circuit for a plug-connected heater will be the same _type_ as any other in-wall circuitry under the same conditions. Just potentially a different wire size due to ampacity requirements.
On the other hand, if the wire _enters_ a device that produces heat, under most codes it has to be 90C rated.