| Maybe you're getting old and your taster is shot...they taste the same as always to me. Palmer chocolate tastes like wax and lard, on the other hand. |
I don't mean that I think Hersheys has downgraded their chocolate. I just think it never was much good. Even the mediocre Lindt at least has about 50% cocoa solids. I don't think Hersheys even lists that on their labels. Once I got used to dark chocolate from Whole Foods or Trader Joes, the Hershey's seemed very bland. (Maybe someone used to Hersheys might think 70% cocoa solids organic chocolate tastes like bitter baking chocolate. :)
I've never heard of Palmers. Maybe that's local?
It's an interesting issue in general. As a baby boomer, my parents grew up with little processed food. I grew up at a time when foods were inventions. Marshmallow fluff, Kool-aid, oreos, fish sticks, lucky charms cereal.... I thought sugary grain flakes were breakfast. For lunch I thought it was normal to eat tasteless, industrial white bread slathered with something called Skippys. Skippys consisted of old peanuts combined with lots of sugar and hydrogenated vegetable oil. I thought coffee was a powder, like Kool-aid. I also thought salad dressing was a powder, to be mixed with tasteless oil and tasteless vinegar. (We didn't have herbs and spices. We had garlic salt, onion salt, powdered thyme, etc.) I thought Coke and Pepsi were normal, delicious foodstuffs.
Things got so extreme that we needed the hippie era and the natural foods fad to reassess and figure out what food should be. Even that movement was a bit naive. What's granola, after all, but sugary oat candy? (And to this day, people who work out in gyms are eating sugary candybars, with a bit of oat, and believe them to be nutritious "energy bars".)
Now I eat mainly unprocessed foods, like my grandparents would have had, except that it's still hard to get nonindustrial food. I'm sure my grandparents didn't have trouble finding apples that didn't taste like cardboard, or oranges with juice. And the only organic bread I can find is Whole Foods, which they make in their factory and then heat up in their stores, pretending to bake it! Post-modern bread. :)
I thought Bud was delicious when I was 20. I thought Coors was even better. Then at one point I tried homebrew, prohibition-style. It was made of supermarket malt syrup with bakers yeast and yarrow stalks. The bottles that didn't blow up were then drunk. It was delicious! For many years after that I brewed my own beer, using fresh-frozen hop flowers, malt syrup made for brewing, and variously toasted, malted barley grains. Most of America doesn't even know what real beer tastes like. They drink a watered-down, slightly sour brew that's made with large amounts of sugar, to cut the malt taste. Bud uses about
30% rice. Miller doesn't even use real hops. They use a chemical extract. Real beer would skunk (hop oils going rancid) in those clear bottles due to light exposure.
I think that trend applies across the spectrum. Food production became so industrialized that in just 1 or 2 generations we acclimated to eating things that are barely food at all, then it takes some effort to discover and acclimate to quality food.
.... Just my opinion. You could be right, after all. Maybe I'm just getting old and need bitter chocolate to get any taste at all. :)