Anyone know about "superpaint"?

Anyone know anything about "superpaint"?
I've had two conversations with guys who said that they used something they called "superpaint". At the time I did not think to ask them for more information what they were talking about, but the context of the conversations was that this was some kind of paint (for exterior use) that was a lot better (sticks to less than well cleaned surfaces, lasts longer, etc) than anything else that is normally available. I asked at a local paint distributor and the low underling didn't know what I was talking about, and the middle underling (higher up, but not at the highest [the boss wasn't there]) didn't know either but was goin to ask the overling (the boss) and I'm supposed to get back with them next week. However, he said he knew that there were other lines of paint besides his "retail" line (this was a Pratt & Lambert store and the guy was the son of the owner who wasn't there at the time) of paints.
As an FYI, I'm aware that there are commercial-specialized paints that are not normally available at a specialised paint store (and even less so at the discounts [eg. Walmart]). For example, I'm aware that there is a commercial paint available for acid environments that will eat up any other kind of paint and the stuff is like $100-120/gallon. I'm aware that there is _fresco_ paint that will last hundreds of years (imagine paintings on walls inside and outside of ancient buildings that are still in good shape today, and that stuff is more expensive than your typical paint, too).
Any comments?
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Sherwin-Williams brand name for their top-of-the-line paints.

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Regards,
Doug Miller (alphageek at milmac dot com)
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Straydog writes:

The "super" is in the marketing, not the paint.
Go with the liquid stucco or liquid siding if you want to be swindled.
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