What is GBB Marketing?

I noticed a reference to 'GBB' in another thread and did a search on it, but couldn't find anything!
I'm starting a residential HVAC company and looking for marketing ideas, figuring on getting an ad in the local paper so I can get at least SOME business before the holiday season hits full force ( from what I've seen, as you get into December, Santa takes all the dough!
Anybody doing anything relating to Veterans day? I was thinking of putting out any ad for 50% off furnace furnace cleaning/safety check (for Veterans) and free for those with 50% or more medical disability from the Military. I can afford to do this because I'm starting as a "one man band" But at the same time I still need to make money NOW! Just hoping it would pay off from referrals and the possibility of furnace change outs.
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Look to www.hudsonink.com for marketing info. Their package is worth the $$$ and comes with a 1 year money back guarantee.
I wouldn't start off giving ANYTHING away as you're most likely not going to be charging anywhere near what you should be to stay in business.
You're first order of business should be to figure out what your break even point is so you charge enough to pay your bills INCLUDING the marketing you're going to have to do.
Offer service agreements with discounts, extended warranties and no OT charges to clients who will let you service their units during your slow periods.
On 5 Nov 2006 17:27:49 -0800, "Comfortspecialist"

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Before you can even think about starting up *ANY* business, you need $50K plus one years salary for minumum start-up capitol. You need to figure out how much its going to cost you to keep your doors open, then add some profit into the equation. Flat rate is a really good way to go. and above all, it takes 5 years for a business to make or break.
Want more?? try a professional group like Service Round Table...they have all kinds of resources available.
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Oh brother........are you in for a fucking surprise!
Jabs

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